This episode is all about transparency. Bret and I recently decided to take our business in a slightly different direction, and to do that we practiced what we preach, and hired an expert. She has shared her immense knowledge with us, and for that we are incredibly grateful. After spending a ton of time with us, she started to realize that a lot of our customers and followers didn’t have access to us. What do I mean by this? Well, our products up to this point have been in the 1000+ dollar range, which means that a lot of the people who we interact with on social media day-to-day, are unable to connect with us on a deeper level because we didn’t have a lower price point product.
Her biggest point was that we needed more lower price point products. Yes, we were giving away TONS and tons of free content, like the podcast for example, however there are people who want to be a part of something more! And we were completely neglecting that customer.
So the journey of our business over the last 6 months has been to provide a product for that customer! We’ve had to view our business differently and we’ve made mistakes along the way. However, it is all a part of taking our business in a different direction so that we are bale to serve more people.
This episode was brought to you by the SmartLife Push Journal! It’s a system I created over 5 years ago, that to date, has helped over half a million people accomplish their goals, become more productive, and be healthier and happier in the process. It revolves around the PUSH Goal principles. If you don’t know what a PUSH Goal is, no problem! The SmartLife Push Journal actually walks you through step by step on how to create it, AND accomplish it in less than 90 days! This journal is literally like walking around with a personal life couch, in your bag at all times! In addition to your goal setting, this journal also tracks your health & fitness, your sleep, your water intake, and your daily schedule & tasks! This journal is for everyone from the stay at home mom, to the entrepreneur, to the college student! It’s for anyone who has bigs dreams (personal, emotional or financial) for their life! I hope you’ll check it out and learn more by going to SmartLifePushJournal.com