Facebook is putting a lot of emphasis on video, specifically videos being posted directly to Facebook. We all know organic reach has dropped from 6 to 16% so this episode is all about increasing engagement on Facebook through best video practices.
Facebook has had 1 billion video views since June with 65% being viewed from phones. Video is more impactful than ever!
Topics in this episode:
– How long your video should be to have the most likes and shares.
– How to create an enticing thumbnail.
– How to put a call to action in each video.
– How to place your own add in your videos while following Facebook guidelines.
– How to find royalty free music.
– How to create videos that you don’t need to star in.
Links from this episode:
YouTube (royalty free music): www.youtube.com
Pond5 (royalty free music): www.pond5.com
Premier Beat (royalty free music): www.premierbeat.com
Stock Music (royalty free music): www.stockmusicsite.com
Chalene Johnson’s 7 Day Eat Clean Train Mean Program: www.cj7day.com
Chalene Johnson’s Instagram Impact Program: http://www.chalenejohnson.com/instagram-impact/
Chalene Johnson’s 30 Day PUSH Program: www.30daypush.com
BlueHost web hosting: http://www.bluehost.com/track/teamjohnson
0:07 Episode Intro
1:08 Big thanks to those who left their reviews
2:52 Why Facebook video is big with a “B”
3:50 Facebook video best practices
4:35 Six secrets you will learn about Facebook videos in this episode
5:30 What is an organic reach
5:55 The concept of reduction
6:36 It’s not the eyeballs that matter
9:35 What to do when the landscape becomes saturated?
9:58 Focus on value
11:12 How to get seen organically
11:27 You have 15 seconds to grab my attention
14:01 Keep it short. Get more shares.
15:14 Why you should upload videos to Facebook directly
16:21 Upload your own thumbnail image
18:37 My recommended iPhone app
19:06 You need a call to action
20:36 The 80/20 rule
21:08 How I use PicPlayPost app
22:32 StackMotion app
23:28 My blooper video
25:43 Why you should use royalty free music on your videos
28:24 How to get royalty free music
29:00 Do you really need to use video?
30:26 Make sure your videos make a difference for people
31:32 Tweet this: “Authenticity will never go out of style”