If you’re trying to build your business using Instagram, then you need to be smart about how you spend your time. It’s tempting to want to build up your personal account and then, once it gets big enough, just blast out promotions. However, that’s not how I approach it. If you’re smart (which, let’s face it, you’re reading this now so you MUST be), then you need to create some niche or feature accounts on Instagram.
What is a feature account?
A feature account is an account that focuses on a very specific topic. Rather than just talking about yourself or sharing your experiences, you’re providing followers with very specific tips and tricks that will help them. For example, if you’re a fitness instructor, then one of your feature accounts might be about specific workout tips – and that’s it!
Why does this help?
#1 – It allows us to specialize the content we want to post.
Rather than confusing followers with a bunch of random content, we can be very specific and target the audience we want. The more specific you are, the more loyal your followers will be.
#2 – We’re not as interesting as we think – we can feature other people with great ideas.
You can use other ideas and tips from other experts on your feature account. After you reach a certain size, people will ASK you to feature their content. This removes a lot of the stress on you to keep making content.
#3 – In the bio of your Instagram account, you can direct people to your website and/or freemium.
You can also link to your website in the description of each post.
#4 – You don’t have to always interact directly since the account isn’t personalized to you.
This is where a virtual assistant comes in handy. However, many of you have somebody that you already know and trust who could help you run these accounts: your kids. Think about it. All they have to do is post to Instagram twice a day and comment.
Here are some of my Instagram Feature Accounts:
For more help on getting more out of your Instagram account, feel free to visit www.getigimpact.com for my free webinar!
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Some of my Instagram Accounts: