Facebook LOVES video. If you want to know how to increase engagement on Facebook, then you simply need videos. There’s no debate. However, Facebook also loves to make it difficult to get your videos in front of the right people. In this episode, I am going to share with you a simple, yet highly effective technique – known as PRIMING – that will help increase your organic engagement and blast your reach results.
Learn how one student using this technique – for just 2 weeks – was able to increase her Facebook reach by 5,000%. Yes, you read that right.
What is PRIMING?
When determining which posts to show your followers, Facebook collects data on which key terms your followers tend to regularly engage with. Then, Facebook uses algorithms (which are constantly changing) to decide who will see which posts on their News Feed. If you constantly post about “soccer”, for example, and your followers simply don’t resonate with it, then Facebook will eventually stop showing any of your soccer posts to your followers.
This is where PRIMING comes in. By being selective in what we post and being diligent, we can use Facebook’s own algorithms to help show the content you want to promote.
How to prime your Facebook videos:
For two weeks, you’re going to post one video a day. Here’s the thing, though: You don’t have to make these videos. Find interesting, funny, popular Facebook or YouTube videos and share them directly from your account. Then, after two weeks, pick YOUR best video and share it. Since Facebook has seen that your followers like all of the videos on your page, they’re going to continue to give you the benefit of the doubt by sharing your new video with lots of people. It’s that simple!
Pro Tip: Make a quick, short funny video to get engagement. If you’re worried about being funny, you could always try the app, Dubsmash.
So, start now! In two weeks, you could be seeing incredible growth in your Facebook reach! It’s the kind of thing you can’t buy, but will carry you a long way.
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