Share Your Story to Influence Others

If you’re an entrepreneur, you are always looking to share solutions. When you share your solutions, you are able to turn your passion into profits. You can turn something that feels like a problem into a solution, and that solution can be a solution for a lot of other people.

So ironically, the business that has made me the most money, my fitness business, and – initially, anyways. Of course, now, we’re doing a lot of online coaching, and teaching people how to build their own businesses, and the income that Bret and I, today, earn, helping others build their own businesses has far surpassed what we earned in the fitness industry. And that’s kind of, like, here or there. That really doesn’t matter.

What does matter is solutions. You have to find solutions for people. And when you find a solution for people, you’ve got to share it. People always say, “What are you going to do next?” And I always answer, “I don’t know and I’m not worried about it,” whatever tough thing that I’m going through. I will then share whatever solution I stumble upon, and that’s what I’ll be doing. I will always be sharing my answers.

Ultimately, people don’t buy things based solely on features. Meaning, what are the ingredients and how many workouts are included? And et cetera, et cetera. We take action. We move. We decide to make a change in our lives when we are inspired by another person’s story.

And your story matters. Whether you’re a stay-at-home mom, you’re working in an office building, or you’re leading a team of people, all of us have influence. And we have influence over people who matter to us, especially the people that we care about. Those are people who have influence over.

And influence is, a lot of times, considered sales. Like, I have to sell my children on the idea that they want to hang out with good kids. I have to sell my kids on the idea that they want to put healthy food and nutrition into their bodies. Selling, influencing, they are two very different things. And one is much more powerful than the other, and that is, of course, influence.

So how do we get people to change? This episode will teach you!