How to be Comfortable on Camera | Using Video to Build Your Business

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I had a wonderful Periscope session where I answered questions directly from viewers about how to use video to build their business. This is an important topic for me because I truly believe that video is one of the key ingredients to building your business. Since you can talk directly to viewers, it allows them to get an understanding of who you are and why you might be able to help them.

Now, why do I think this? Because creating video changed my life – it really did. Just go check out, www.30daypush.com and sign-up to see what I did. (Obviously, I’d love for you to take the whole course, but even if you don’t, just go see what worked for me.) I recorded those videos from my desktop computer – no fancy crews or sets – just me talking directly to the camera.

Do you recommend shooting video with glasses?

It’s very difficult to film and not see the glare with glasses. Nine times out of ten I don’t film with glasses on. However, if you DO record with them on, make sure you set your lighting properly and then don’t move your head too much.

What do you do if you hate yourself on video?

Get over it! You like yourself in real life, don’t you?! Just look into the lens and pretend you’re talking to your best friend – be natural, be yourself! Also, maybe you should consider NOT re-watching your videos – that’s what I do. (You should probably watch enough to take some notes on how to improve, but you don’t have to re-watch everything every time.)

What are the best colors to wear?

The best colors to wear on video are one that are not distracting – solid colors, no patterns, and shirts that you won’t sweat through. Don’t wear noisy jewelry. Don’t wear anything TOO trendy, since these videos will live forever!

How can I avoid sounding boring?

Be short, be brief, be concise, and be done. Create a bullet list!

Start each video with a short bio introducing yourself, then introduce the concept and what you’re listeners are going to learn today, then tell them the content, review, and lastly, provide a call to action (“Don’t forget to share this with others!”).

What type of content should you be making?

The information that you just learned – the stuff that’s relevant to the audience you’re trying to capture. What have you learned in the last 6 months? Share that with others! And, yes, other people have created similar content, but they’re not YOU. Be real and share yourself and your knowledge with others – there are people out there who are waiting for someone like you to help them.

What equipment do you use for video?

You’re going to be great on camera, because you’ve already spent a lifetime being yourself! Just look into the camera and pretend like you’re talking to your friend. You’ve got this.

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Want more great tips and resources on improving balance, energy, organization, health fitness, relationships, focus, faith and happiness? Each episode of my podcast, The Chalene Show is designed to give you strategies and simple steps you can implement today to become a better, more balanced, happier version of yourself. LISTEN NOW!

Already a devoted listener to The Chalene Show? Leave a voice message about what topics you’d like to hear on the show or your feedback on a particular episode >> LEAVE A MESSAGE. Chalene would also love for you to leave a review on iTunes! It’s kind of like her tip jar >> LEAVE A REVIEW.

Helpful Resources:

Chalene’s Courageous Confidence Club: www.courageousconfidenceclub.com

This program gives you the tools you need to build confidence in every area of your life. You are supported by a group of people who are going through the program with you and are a sounding board for decisions and opportunities. This program will get you unstuck from your current situation and will teach you the steps needed to get your life in the direction you want!

For help with goal setting and determining your life’s priorities, check out Chalene’s 30 Day Push Program: www.30daypush.com

For health and fitness advice from Chalene, head to www.cj7day.com to download her FREE program with complementary workout videos!

Connect with Chalene:

Chalene on Facebook: www.facebook.com/chalene

Chalene on Instagram: www.instagram.com/chalenejohnson

Chalene on Pinterest: www.pinterest.com/chalenejohnson

Chalene on Twitter: www.twitter.com/chalenejohnson

Chalene on Youtube: www.youtube.com/chalenejohnson

Some of my Instagram Accounts:

www.instagram.com/instagramimpact

www.instagram.com/pushmedaily

www.instagram.com/homeworkouts_4u

www.instagram.com/chalenestyle