The rules to increase engagement on your Instagram feed are not to be confused with rules for Stories (and whichever new feature IG announces tomorrow). Let's get to it! Rule for Feed #1: In your caption, incentivize your audience to engage by asking them to save, share, like, comment. But, be …
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What To Say To Validate Someone’s Feelings
When you validate someone's feelings, it doesn't necessarily mean you're agreeing with their perspective or situation. It’s about accepting that their experience created a certain feeling within them. And feelings are real. They’re okay, too — even really sad ones. We should all practice …
How To Be A Successful Affiliate Marketer
Just last week, I wrote a blog about why affiliate marketing works. This week, I’d like to continue along this thread (as this income stream can be so beneficial) and provide tips on how to be a successful affiliate marketer. Tip Number One: Talk as if you’re talking to a friend. When you talk …
Why Cognitive Dissonance is Bad
Cognitive dissonance is a term that simply describes how our brains work when we have beliefs. But, more specifically, contradictory beliefs. And that is where things get bad, confusing and sometimes dangerous. If we believe that… Things are really crappy in our marriage 2020 has been the …
Why Affiliate Marketing Works
Before we get into the pros of affiliate marketing and why it might be right for you, let’s briefly explain what it is. Long story short, affiliate marketing is basically the thing where you see people on their Instagram Stories, for example, promoting a product. They may say something like: …
What Close Friends Mean
There are different levels of friendship — from casual to intimate. Today, I’d like to focus on one very important level… close friends. Close friends are those who you: Pick up a phone to check in with Want to hang out with because they have significance in your life Feel pure joy …
How To Make Your Business Stand Out on Instagram | 1 Big Tip!
It seems that there are a lot of people who have become business “experts” these days on Instagram. While I can’t speak for the legitimacy of these people, I can offer thoughts on how you might stand out from the crowd. Define who you are specifically serving. In other words, target and know your …
Internal Job Transition Plan (Why You Should Do It)
When leaving your job — whether voluntary or not — it’s in your best interest to put together, in writing, a transition plan. Let’s say you know you’re ready to leave your current position at the office. Maybe you’re looking to climb up the internal company ladder or leave the industry …
