We can’t deny that advertising has changed. Even the way we watch television has changed. Most of us record our favorite shows and fly by the commercials, or we stream a few programs from online venues and watch when we have a free moment. The days of scheduled programming are over! We want to watch what we want when we want it; to feel in control of the information and entertainment that we choose to watch. No one is going to choose to sit around and watch an old fashioned commercial. The Internet gives us instant access to unlimited information. We don’t want to wait for anything!
Advertising has had to adapt accordingly. You waste time looking for your customers, because right now; they are out there looking for you!
You just have to make it easy to be found!
Social media makes this entirely possible. And there is even more good news. Customers trust word of mouth advertising! If your neighbor with the great hair recommends her stylist, aren’t you booking your appointment that same afternoon? What about when someone raves about the new restaurant on Main Street? You can’t wait to try it!
We do business as individuals and we do business with individuals. So, building your business with social media is the perfect way to appeal to people one by one and thousands at a time.