Share the wealth!
The people who come across best in social media are those who are generous about sharing information and helping others build their business. There are plenty of good things in the universe and it’s always a good idea to pass some goodness on whenever you can.
I have two friends who are a perfect example. One is an author and the other is a photographer. The photographer took the author’s picture for the back cover or her book. That’s how they met. Last week, the author had a book signing at a local bookstore and posted it on her Facebook like page. The photographer then posted the same information on her own like page along with a plug for the author’s new book. The author was so flattered she posted information about the photographer on her like page and thanked her for the lovely photograph. Both received a lot of good press – not only from the other’s generosity but also by exhibiting her own kindness. Wishing others well is always smart.
By praising others good work and by sharing information that is useful and relevant you present yourself as genuine. You want to be a resource and an inspiration to others and this is a great way to increase traffic and trust!