Once upon a time, people worked for the same company for fifty years and at retirement took home a gold watch and a sizable retirement package. But, those days have gone. Most of us not only change jobs a half dozen times in our lives, we also change careers a couple times. We have become career-nimble. But the qualities that make you shine never change.
So, as you work to utilize social media in your business put your energy into branding yourself. Exhibit and highlight the characteristics that make you a reliable resource for your friends and potential customers. It takes up to six contacts with an individual before they feel that they have a connection with you. You want these contacts to be meaningful and positive.