My general rule of thumb has always been: Focus on two social media platforms. The two that make the most sense for YOU. They are the ones you love! You’re finding success and customers there. And seeing results for your efforts.
It doesn’t make sense to focus two hours on Facebook and an hour on Twitter and an hour on Instagram and three hours on your blog and four hours on Pinterest and two hours on YouTube. When would you actually take care of your customers? Hmmm?
Once you start to become more successful, you can really justify outsourcing some of the mundane tasks, like:
- Collecting of information and valuable content
- Cultivating ideas
- Looking into other platforms
The reason why I suggest outsourcing when you notice a decent amount of loyal followers in your social media, is that I think we, as entrepreneurs, can very easily get wrapped up in an unfortunate “do it all” syndrome.
“Well I’m supposed to be doing everything! I need to be blogging! I’m supposed to be on Pinterest! Everyone is launching a Podcast… so I need to, too!”
All of these “supposed to’s” become very overwhelming and create distraction. And then, what? You do nothing.
Be focused. Do something and do it well. Own it. Kill it. Crush it. Know it so well that you can teach someone else specifically what you’re doing and why it’s working!
And then, outsource that thing so you can go figure out how to apply that same formula – or your own version of it – to another platform. But, listen, just pick one or two platforms at a time!
It’s imperative to move into each platform at the right time and with the right amount of momentum. And only if you feel the need to. There’s only so many hours in the day.
I live by example, Lifers. There was a time, for instance, we really didn’t do anything with our blog. You know, not much of anything until relatively recently. The last few years, really. And that’s okay. There’s no law that says you have to conquer all platforms.
Y’all, we don’t need to do it all. That wouldn’t be smart success.