Podcast – Marketing That Works with Ken Kerry

Today, I sit down with my longtime friend, Ken Kerry (co-founder of Script to Screen, the nation’s leading Direct-to-Consumer agency). Ken’s 12-step formula has generated more than $6.5 billion, collectively, for some of today’s biggest brands, like: Beachbody, Bose, Keurig, and UFC (just to name a few). In this episode, you’ll find out how to figure out what your secret sauce is, strategies for the best testimonials ever, and how his legendary 12-step formula can be applied to ANY size business!

 

You’ll find out…

  • What is the 1st step people miss when growing their business
  • Why selling your products on Amazon may result in “losing the customer’s journey”
  • How to offer your customers a different experience than what they’ll get on Amazon
  • How Ken helps companies dominate in their particular industries when there’s so much competition
  • How Ken got me to think outside the box with Turbo Jam
  • The ins and out of what makes a testimonial pop (from both behind and in front of the camera)
  • What is Ken’s methodology for filming testimonials

 

 

Important Links from the Show

Click here to subscribe to Build Your Tribe!

Learn More about Ken Kerry

Website: KenKerry.com

Instagram: KenpKerry

Book: This Works Marketing

Join the PodSquad!

If you liked this episode, check out Episode #216 – Curiosity Marketing Strategies to Blast your Social Media ROI

Leave me a message about this episode!

 

To submit requests for The Chalene Show: thechaleneshow@chalenejohnson.com
To submit requests for Build Your Tribe: buildyourtribe@chalenejohnson.com

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