Promoting one’s blog is crucial if you want to ensure you’re building your brand and establishing more and more lifelong followers. Wherever you’re currently at in the process – experienced or novice – I’m guessing you could use some assistance in growing exposure in the blogosphere. Here are 9 tips to help give your blog the attention it deserves.
Number 1: Easily accessible.
Make sure when people go to your website that they can find your blog! I can’t tell you how many times I’ll visit a website purposely for the blog… and then it takes a while to figure out where it is. Ultimately, leading to distraction. Be sure you’re making it immediately clear to those who are visiting your site how to find your blog.
Number 2: Blog URL lays across Facebook cover art.
Do you have a Facebook Like / Business Page? If so, you could have a really cool cover art photo! I might recommend designing this photo using a multitude of free software available online, like PicMonkey or Canva. These sites actually have templates for almost anything you need, including Facebook cover art!
Now, across the center of this photo you might say, “Click Here To Read My Blog!” When your fans / friends / clients click on that, it would take them over to a description that you place in the comment section next to that photo. The very first thing you would want to do is put a link there to your blog.
Number 3: Promote on Twitter.
Don’t be shy about this. We here at Team Johnson send out a minimum of 5 tweets per day about my blog. And the reason is that people on Twitter don’t use it the way they used to. In other words, you’re just seeing content coming through in the moment. A live feed, if you will. Most Twitter followers open the app and do a quick scan every hour or so. So, if you tweeted and a loyal follower got on 3 hours later, they probably wouldn’t see it. You want to try and catch people while they’re on! That’s why it’s perfectly acceptable to send more than 1 blog related tweet per day. Depending, of course, on how many followers you have. Oh, and make sure you do variations of the tweet. You can easily shake up the message for the same blog without sounding redundant.
Number 4: Submit your blog to directories.
This is huge! One that I suggest you use is the blog directory list from TopRank. There you can pick subcategories and people who are specifically looking for your type of content and will then find you listed in their directory.
Number 5: Post whenever you want to.
The general consensus used to be that there was a specific number of days per week you were supposed to blog and announce – ahead of time – which days they would fall out on. But, I think, generally speaking, most people would agree it just needs to be great content. We’re human, so we’re going to miss our promised posting days from time to time as life gets in the way. This is why I try not to promise anything – whether it’s blogs or podcasting or whatever.
Trust me, I know there are those out there who will completely disagree with me! They believe you need to set and stick to your schedule – so everyone knows on Monday’s you’re doing this and Wednesday’s you’re posting that. Look, I’m not going to full on argue because, I agree, it’s a great idea!
I just don’t want your business to ever become more important than your life.
Number 6: Promoting your blog in the comments.
Try and get your readers to comment and, then, make sure you reply back. Even blogs that are hugely popular, with a massive amount of readers, still have a manageable number of commenters to respond to. It’s seriously one of the best ways you can expect people to come back!
It’s also commonly recommended that bloggers try to go to other blogger’s blogs and comment. You want to be and feel part of the blogging community, you know? So just like you would on YouTube, going back and forth and commenting and interacting with other YouTube channels, you want to do that same thing on other people’s blogs. Especially blogs where they share a similar expertise or topic.
Number 7: Facebook posts with graphics.
Throwing a link onto your text / status update is going to diminish the reach of your post. So, here’s what you need to do. Upload a photo you’ve created where across the bottom you include a font link saying something like, “Hey, check out my blog!” From time to time, there’s no reason why you shouldn’t include the URL in the photo, too. But the trick is to write in the status update something about the blog and your graphic is going to correlate. Nine times out of ten, somebody is going to jump in and say, “Where’s your blog? How do we find it!?”
And then one of your followers will respond IN THE COMMENTS with the link and/or you can jump in there, as well. In other words, your post is already starting to get engagement without having to diminish the reach by putting the initial promotion in the text update! Got it?
Number 8: Instagram.
Record a quick video post or story and mention the blog. And then you can actually announce the name of your website where people can find your blog! Some IG accounts allow you to add the link as an option for the user to simply swipe up and go to the blog (via your story). Like the Facebook example, you could do an infographic, too (as a permanent post or in your temporary social story).
But the BIG thing is… your Instagram bio! That’s the only place at the moment where you can put a clickable link. Hence, that real estate is very important. That link should be taking someone someplace where you control the relationship.
I don’t often recommend for that clickable link go to YouTube or Facebook or Twitter, but, rather, it should go to your own website or someplace where you can continue the relationship. Perhaps, an opt-in or your blog.
Number 9: Facebook advertising.
Many people suggest this option in promoting a blog. My recommendation here is that anyone who’s considering this to truly evaluate their blog goal. For example:
- Do you have a really good opt-in?
- Have you found your purpose?
- Who are you writing your blog for?
See, if you’re just writing a blog because you want to have more readers and you’re not quite sure what to do with them, well, there are better ways for you to strategize than Facebook ads.
At the end of the day, when people go to your website, you want to continue that relationship!
Thus, it’s very important you have a place where they can subscribe to your blog. Or, if nothing else, whatever blog you’re writing… you’re giving people an opportunity to opt-in to your list. You might also give them a free gift, additional training, or whatever it is unique onto your brand that will keep your Lifers around for the long haul.