To set goals for your YouTube channel, you’re going to want to ask yourself three simple questions.
1st Question: Who do you want to serve?
This is the first question because it’s the most important. It’s not about you. This whole social media thing is to help people and to serve others.
And the more specific you can be, the better. If your answer to “who do I want to serve?” is everybody, well then you’re being unrealistic.
When we try to serve everyone, we serve no one.
So, you need to be very specific when defining who you want to serve.
My son, Brock, for example, just launched his own YouTube channel with the intent of serving 25 to 45 year-old small business owners who are looking for advice and tips in social media marketing.
Look, you’ve got to put some thought into this. The more niche you get with your answer, the better.
2nd Question: How do you want the people you’re serving to respond
Another way of thinking about this is when someone finishes watching one of your videos, how do you want them to feel? Do you want them to laugh, smile? Maybe you want them to think hard on some issue or take action toward something (like a cause that’s very important to you).
3rd Question: What specific expertise do you have that you can share with the world?
- You’re killer at video games and starting a streaming channel
- You’re a surfer with great surfing tips
- You’re amazing at styling your friends and choosing outfits
- Your ability to decorate on a budget is enviable
Bringing back my son Brock for a moment and his YouTube channel…
He decided that his expertise was sharing with the world Instagram stories marketing. Not just Instagram, not just storytelling, and not just marketing as a whole — which are all very broad topics — but he narrowed down his niche to Instagram stories marketing.
Sean Cannell, who is my go-to YouTube expert, says, “The riches are in the niches.”
Chances are you’re great at many things and could share a lot of different tips with the world!
Why not do this on YouTube?
There is no rule that says you can ONLY cover your niche, by the way. Once you have established yourself as someone who is well informed, trustworthy, and likable… then you can certainly cover other topics, too! Although, keeping it relatable to the overall theme of your channel is key.
Now, if you’re really looking to up the game on your new YouTube channel, then please accept my challenge and listen to How to Launch a YouTube Channel from Scratch on Build Your Tribe!
On the podcast, you’ll find an easy to follow three-step process for starting a YouTube channel!
The operative word being process. Each step should be thought of as a sequence or category, if you will, of tips to ensure your new YouTube channel is alive and ready for business!