Are you struggling to make the transition from using your Profile Page to connect with potential customers to using your Like Page instead? We know the benefits of using a Like Page, but when the number of people that “like” your Page is far less than the number of Facebook Friends you have, it can seem pointless to continue promoting your brand there. Here are some things to consider when you’re having a hard time making your Profile “go dark.”
Quit Pestering Your Friends
While it helps to suggest your page to friends, with all of the messages, event invites, and friend requests that people receive on Facebook, your suggestion can be easily missed. In addition, continually posting comments on your Profile Page urging your friends to go over to your Like Page can get old fast. If you’ve already tried sending out suggestions, it’s time to take a different approach!
It’s all about the Content
The reason people follow a particular page is because of its content. The most popular pages are the ones that break news, offer special deals, and are a hub of knowledge on a particular topic. People also love free stuff. Doing giveaways for people that “like” your page is another great way to entice friends to make the switch. Consider hooking up with another Like Page and swapping services or product. Any updates of this type can be shared on your profile page.
We stumble upon Like Pages because our friends “share” content from these pages. Why not duplicate this process with your pages? Attract your friends to your Like Page by posting interesting content on your Like Page and sharing it on your Profile Page.
Each time you write an interesting post on your Like Page, click “Share,” so an excerpt is posted on your Profile Page. If a person wants to read the full article, they will be led to your Like Page. This way, you organically lead people to your page rather than pestering them until they go there. Your Profile Page can still go dark as all of your content and posts will be coming from your Like Page, and you can remove the shares from your Profile Page easily. All updates and links will lead readers to your Like Page.
Facebook is meant to be a social network after all. So, it only makes sense that being social and commenting on other Like Pages would help boost your number of fans. “Liking” other pages and making insightful comments puts your brand in front of more people and ultimately leads more eyes back to your page.
Eventually, you can stop sharing links on your Profile Page all together and communicate solely from your Like Page. However, sharing content is a great way to make the process a little easier!