Did you know 89.7% of opportunities are given to people based on their ability to communicate? And this applies to all areas of your life – your business, career, relationships, everything. Whether you need to seal the deal, close a sale, maintain a relationship, or just make a point, having good communication skills is critical. Your communication skills are KEY to your success regardless of whether you’re delivering a speech to thousands of people, in a boardroom with just 5 people, or have a chance meeting in an elevator with just one important person. Learn all about communicating below!
So many people lose amazing opportunities simply because they’re too nervous or aren’t properly prepared. I know because early in my career, I experienced it myself! When I first launched my fitness apparel line, I had an incredible opportunity to work with a HUGE fitness brand. I thought the product would speak for itself, and when I went into my big meeting. Though, I wasn’t fully prepared for the size of the opportunity in front of me. Full of nerves, sweaty and shaky, I wasn’t able to communicate what I needed these people to know. I lost that opportunity.
But I learned from my mistake, and you can, too! I realized every opportunity I had was reliant upon my ability to communicate confidently, so I invested in my business and in myself. I attended seminars and trainings and even hired a speaking coach to help me get better. I’ve found that being a confident communicator starts with three things. Preparing, making your point, and engaging your audience.
#1 – Preparing.
If you have a big opportunity coming up, research, research, and research some more! The more you know your audience and what it is you want them to do, the better off you’ll be. You also want to prepare for those random, unplanned opportunities. Do you have an elevator speech? What is it that you do, and can you sum it up in just a few sentences? Be ready to pitch whatever it is you do on a whim, because you never know when you’ll find yourself standing next to someone in an elevator that could change your life!
#2 – Make Your Point.
What’s the one thing you want your audience to leave knowing? What is it you want them to do? Focus on that point and gear your speech toward that outcome.
#3 – Engage Your Audience.
To keep your audience’s interest, you must relate to them and their wants and needs. Find a way to make a connection with them and hit on these things. You will engage them and ensure that they are receptive to your point.
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