You’re starting a new business, but currently your main source of income is coming from your already established business that has a built-in email list. You worked hard to get all those emails! And now, with your change in career path, it’s as if you’re starting over. Although, you DO have that email list. So, should you use said list for your new endeavor?
TRUTH: We all have to be very careful when it comes to email lists.
The last thing any of us wants to have happen is for our accounts to be marked as spam or to be reported.
One of the best ways I think you can and should handle this new exciting chapter is to simply send an email from your existing company letting people know about your new venture.
Obviously, there is going to be more, so let’s get to it!
- Add a blurb explaining that it’s but another way to work with you.
- Don’t actually write it until you have something to offer them!
- Give them swag for opting into your new list.
“Click here for my free report on how I built a website in thirty minutes.”
“Go here for my five tips on how to come up with a business name.”
“Press here to subscribe to my newsletter.”
Basically, instead of just automatically importing them into another email list – which you, technically, cannot or should not do – you’re saying, “This is what I’m doing, and if it sounds like a cool thing to you… here’s something I’d like to give you.”
It’s perfectly acceptable to hit a few brag points, too.
This is the right opportunity to let people know what you’ve done, and why it would be of benefit for them to work with you in this new capacity.
You see, they know you and your previous success. This means they already like you and trust you. That’s a big deal! Now, what you want to give them is a little taste of what it will be like to work with you in this new area.
And do your research! Figure out where you are today.
If you’re starting from zero, you really don’t need to concern yourself with a CRM provider – with all these bells and whistles. Trust me, they’re complicated, robust, and crazy powerful. There will come a time and place, though, where that type of investment will make sense for you.
Just START your email list even if you don’t have one yet. You can always build it.
I’d LOVE to know in the comments if you have any experience with transferring email lists and what you learned from it!