Have you ever met someone who is an effective communicator, yet they still aren’t successful in achieving what they’re going after? Whether it’s closing the sale, sealing a deal, building a business, or even having success in personal relationship…basically, getting to “yes”?
THIS is what’s missing! You see, there’s a difference between being a confident communicator, and a confident communicator who moves people to take action. Not only do you want to get your point across, but you want to do it in a way that makes people take the next step…whatever that may be. Here’s how!
Be an Effective Communicator: 7 Tips for Getting to YES!
#1 – Be clear on what you want
Don’t beat around the bush. Be very clear about the point you are making and the purpose of your speech from the get go.
#2 – Reciprocity
It’s always easier to ask someone for a favor when you know you’ve given them far more than they’ve given you. Always under promise and OVER deliver! People are more likely to do business with you or interact with you when they already feel like you’ve given them so much, and they’re grateful for it. It will be easier for you to ask them to take the next step. Plus, you just feel better when you know you’ve given someone your best.
#3 – Trust and honesty
Trust is built in many different ways. One of the best ways is through a long-standing relationship and by being honest. You build trust by telling people exactly what it is you’re offering them and by telling them what it’s not. Don’t cover things up. Be honest and forthright, and not only will you gain people’s trust, but you’ll feel good about yourself, too!
#4 – Foreshadow
Let people know what’s coming in advance. One of the biggest reasons people feel so uncomfortable asking their audience to take the next step is because it doesn’t flow naturally. If you are clear on your purpose and foreshadow what you will be asking them to do, you’ll get a much better response.
#5 – Shoes
As much as I love shoes, I’m not talking about how cute your shoes are (this time anyway!). What I’m saying is, put yourself in the other person’s shoes. To get someone to yes, you must think how they’re thinking and feel how they’re feeling. When you have empathy for your audience and can feel what they feel, you can better serve them.
#6 – Help people
I don’t believe in selling – I believe in helping people. I can’t tell you how to sell, but I can tell you how to share things with people that will change their lives. Explain to people why they should want to work with you. What’s the extra incentive? Rather than boasting or bragging, explain to them what makes you unique and how you can truly help them. When you focus on really helping people, you don’t have to sell.
#7 – Call To Action (CTA)
Most importantly, if you want to get people to “yes,” you must tell them what’s next! What do they need to do now? If you only tell people about what you’re doing, and you don’t tell them what step to take next, they won’t! Be specific and give them exactly what action they need to take now!
If you follow these steps, not only will you be an effective communicator, but you’ll be a great communicator who moves people to action to get what you want.